The short version: I noticed most software is built for developers. The opportunity was to build it for everyone else. I have been taking that swing for ten years.
A camera, mostly out of curiosity.
I had just closed a business. I was home with my young son, watching YouTube take off. So I turned on a camera and started teaching what I knew. No plan. No niche. Just action.
A thousand people I had never met.
I logged into a channel I had half forgotten. Over a thousand subscribers were waiting. That was my signal, and I went all in. WPCrafter grew into a quarter-million people learning to build websites.
The problem behind the problem.
Teaching that many people showed me a gap. WordPress tools were built by developers, for developers. The people using them were an afterthought. That gap was a market, and I decided to take it.
My first product launch.
In November 2018 I launched CartFlows. Sales funnels that regular store owners could actually use. It was a huge success, and it proved the bet: build for everyone else, and you win.
One product becomes a portfolio.
I launched Presto Player and rethought video for WordPress the same way. The playbook was working. Find the complicated thing. Make it simple. Ship it.
The ambitious one.
I launched SureCart, my first Sure-branded product, with a bold goal: give WooCommerce a real competitor. Today it is the number two e-commerce platform for WordPress, with over 90,000 merchants.
AI changes the assignment.
I launched ZipWP, the first breakthrough AI website builder. I knew people would use AI to build websites, and I wanted to be first. It has now built over three million websites for more than a million users.
The whole business, one tool.
I launched SureContact. It is far more than a marketing CRM: landing pages, bookings, e-commerce, pipelines, with AI woven through. The goal: run your entire business on one tool.
The same problem, wearing a new mask.
AI is the biggest opportunity I have seen, and the most overwhelming. So I write Next Move: one practical AI move every other week, small enough to actually finish. Same job as always. Make the complicated thing simple, so you can win with it.
Where that leaves me.
These days I split my time between the products and the letter, hunting for the next complicated thing worth making simple. If you are building something, we will get along.
A quiet note: I am always happy to hear about ambitious AI companies. Say hello.