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Last year I may review video on a self hosted
auto responder program that you can stall
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install on your website in on any domain name
and the name of that autoresponder was called
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Sendy and the benefits of Sendy were of the
cost as well as one of the big things was
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the cost that you can send emails a lot cheaper
than you could with one of the different services
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like a aWeber convert it or something like
that but I just wanted to announce that I
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have officially gotten rid of get Sendy actually
not get Sunday just Sendy but if you look
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on their twitter account is called get Sendy
that's why I'm saying I'm getting rid of get
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Sendy know I'm I want to share with you why
he got rid of Sendy and what I'm using instead
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and I think you're just the mutual love what
I've switched to in your cause and cause you
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to think about implementing a similar solution
for your self so the benefit of Sendy was
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it's cheap okay it's $59 for the script you
install it was a little complicated but you
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just install it on your web hosting account
and you can integrated with something called
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Amazon SES and what that is is Amazon has
these email servers and it lets you send out
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emails in bulk using their trusted reliable
servers and the cost to send emails is so
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stinging cheap goods in 1000 emails for $.10
or is a 10,000 for $10 1000 emails for $.10
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so it's a very affordable to have as a service
to send emails to your customers whatnot and
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that's one of the advantages of Sendy now
is noticing Sendy does that this when I switch
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to does not do in 70 allows you to actually
put different companies so if you are selling
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email marketing is a service you could kind
of do that with Sendy although I never use
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it that way a lot of people don't use it that
way and I would never really recommended anyone
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using it that way I think everyone is by Sendy
is usually for their own email marketing purposes
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now what Sendy is is all it was was an autoresponder
so say someone gives you the name and email
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on your website the that information gets
pushed in the Sendy and you could have an
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autoresponder send them emails in a sequence
or you could just send out broadcast emails
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when you wanted now there's a lot of negatives
with Sendy all it does is that it just sends
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emails it doesn't do was call what all the
email marketing platforms are pretty much
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switch to is that called tagging when tagging
is instead of having five different lists
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so this is list of people who bought product
a is a separate list of people that that asked
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for product B is a separate list for people
that clicked on a link on Facebook and requested
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a free PDF there's no way with Sendy to have
all those people being one listed in no what
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your interaction was with that person what
they were asking for in the first place what
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did the purchase so it's a very dumb platform
and you're not really able to market to your
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email list from any and intelligent standpoint
of of email emailing them based upon their
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prior actions and it interactions with you
all you would know was Sendy is pretty much
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nothing is a don't have that tagging built
into it and at the rate of things it looks
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like it's probably never going to get attitude
to see adults probably a lot of coding work
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that would be involved in doing that so that
is Sendy now this is what I switch to it's
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called Mautic and it is also a software that
you can download and install on your own your
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website domain name your own server you would
have complete ownership and control of your
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data now of benefit of mounting the first
one is is 100% open source and free so was
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Sendy you are paying $60 and then every time
you wanted to update it to aim the next three
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versions of their own to when they come out
with three they want another $30 and that's
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actually very reasonable I never had a problem
with the cost low with moderate it's free
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it's open source software and Mautic is so
much easier to install then Sendy is and I
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have a separate installation video on Mautic
that you can watch that will show you from
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from beginning to and how to install it now
Mautic is not a simple autoresponder you can
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have it work is a simple autoresponder but
really what it is is its marketing automation
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it's a marketing automation platform that
you can utilize in your business so what that
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does is with Mautic you can make it so it
tracks your your leads people that are giving
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you their email address it tracks their interaction
with all of your web properties so for me
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in a practical sense what it what it means
is when someone comes to my website I'm able
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to see all the pages that they've visited
on my website and I can trigger actions based
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upon pages that they had visited I'm able
to to market to them more intelligently yet
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has tagging so if someone comes to my site
and request free PDF a I can put a tag that
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they requested that PDF did I give you practical
example in a moment of how I'm implementing
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that if they purchase this product or if they
visited the speech I can start applying tags
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to their record so when I want to look it
all my thousands of people that are giving
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me their email address and I can decide who
gets what email and here's like a real practical
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example of why that matters say you just came
out with a product and you're offering it
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for sale two months goes by and you want to
email everyone and say hey guys I want to
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remind you about this product well with Mautic
when someone purchases the product you can
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tag them is that they purchase that product
so then in two months when you want to email
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everyone you don't want to email those people
that word he bought the product you can do
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that with Mautic you can't do that with your
typical autoresponder you can do that was
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Sendy but with Mautic can you can email market
more intelligently to your leads and this
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is huge another practical example is saying
you have this product for sale states an online
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course in your selling it for $100 and you
had 200 people by that course but you want
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to put that course on sale and email everyone
that hasn't bought its you want to email the
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malls they were offering it for for half off
Kate that's an example you don't want to email
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those people that already bought it in. 100
that is now the time that it's now half is
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there to be resentful you with with your with
Sendy or typical email autoresponder program
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there's no way to segment these leads into
bucket so that you can see the right things
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to the right people at the right time and
with marketing automation you are now able
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to do that another thing that it does is lead
scoring's you can give points to your leads
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based upon pages they visit on your website
are different actions that you set up you
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can't do that with your typical email autoresponder
program because they're not intelligent so
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say every time you look at my email I want
to give you five points so people that have
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over 30 points are really engaged with what
I'm sending out and those are the people that
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I might want to make a special offer to or
ask something special of them's you can do
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all this with marketing automation so anyways
that is what I've switched to its open source
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now you go to their website it's moderate.org
now they also have a commercial version called
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model and you can get that Mautic.com and
what that is is they'll host it for you and
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there it it's free up to a certain amount
of contacts that you have and then they start
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charging you and is actually really the but
you need to you can self post the entire thing
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but if you're not into the cell posting thingy
just go to Mautic.com in sign up and get it
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for free I would like to own my own data especially
if it's free I want to control my own data
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I want to know my own data is safe and secure
so I self posted it so I got several videos
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on my website on installing it configuring
gait using it and some tricks and strategies
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that you can use as well with modicum so anyways
I hope you enjoy this a video if you did by
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sending I'm sure you got your use out of it
only head over to my website adampreiser.com
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and take a look at the other Mautic -related
videos that I have thanks for watching
6 Comments
Hey Adam, are you still using Mautic? How is it working for you?
I checked the site and the last release was made on 25 december. Is Mautic still under development? I was going to install sendy to maange my email campaigns then i found your videos, thanks for that.
I think you are wrong on when the last release was. The last release was maybe 3 weeks ago. IF you look at their forums you can see when each release happened and what it added / fixed.
Its an amazing platform and I use it everyday.
Yes, i was wrong. I found out in the mautic forums that the latest release was released on march 1st. In your previous video i see you added a lot of cron jobs in cPanel, is there a txt file that i can download to see what you added to cPanel?
thanks
Sorry i found what i was looking for in the previous video.
Please continue to publish more videos on mautic and how to setup Mautic with Amazon SES, that would be awesome 🙂
Hello Adam,
What is the minimum server specifications required to run Mautic? Say I have less than 5,000 people (clients and prospects) to deal with.
Or better still what are the specifications of your server, and how big is your level of activity?
That’s a pretty small implementation. Shared hosting should work fine for you.